IV Business Recovery Task Force Business Pledge Campaign

News | May 24, 2020

EL CENTRO – For more than two months, local governments and public health officials have been imploring the public to stay at home, avoid large gatherings, wash their hands frequently and wear a face covering in public places for the sake of controlling the spread of the novel coronavirus.

Local business leaders would like everyone to continue doing those very same things, but now to commit to it in writing.

The Imperial Valley Business Recovery Task Force is asking local residents and businesses to take its pledge to dedicate themselves to do what’s necessary to flatten the COVID-19 so that the economy can reopen.

The pledge is posted on the task force’s website at It asks residents to commit to supporting local businesses by following health guidelines and taking responsibility for their own actions.

“In order for businesses to meet the county and state criteria for openings, the continuing spread of COVID-19 in the county must be slowed. The only way that can happen is by citizen cooperation, and we are asking everyone to take a pledge to assist,” said Katie Luna, executive director of the Brawley Chamber of Commerce and task force coordinator.

Through the pledge, residents commit to keeping themselves and the community safe and to help combat spread of COVID-19 for as long as necessary. More specifically, the pledge lists seven promises:

  1. “I pledge to support local business.”
  2. “I pledge to abide by the standards outlined by the businesses I frequent.”
  3. “I pledge to protect my community by taking responsibility for my actions.”
  4. “I pledge to wash my hands according to the CDC recommendations.”
  5. “I pledge to wear my face covering properly when visiting businesses.”
  6. “I pledge to respect social distancing of 6 feet and refrain from gathering in groups.”
  7. “I pledge to do my part and make a difference for Imperial Valley.”

Persons who take the pledge are being asked to print out a copy and display it.

The campaign was developed after surges in COVID-19 cases that followed gatherings over the Mother's Day weekend. Read more.

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